Meta description is a descriptive text for the current page / bottom page and search engines like this page title want unique information for each unique page / bottom page.
The text is hidden from the eyes of the human visitor but is based on different degrees of indexation and ranking of your website.
Meta description - a selling snippet
Meta description should be between the and tags in the HTML and looks like this:
<META NAME = "DESCRIPTION" CONTENT = "Description Text" />
Where is Meta description shown?
The most common place to see your Meta description is in search engine search results. The text that appears for a search result, called the snippet , is usually the page's Meta description. There are exceptions. If you do not specify a description at all, search engines usually list their own, usually using the content of the page .
Because this text appears in the search results, you usually want to be as informative and selling as possible - all to increase the web seeker's inclination to click on your site in the results.
In addition, it is often a page's meta description that appears along with a link if someone chooses to share a link on a webpage, such as Facebook.
Here's how to write a good description
Here are some things to consider when writing a good description:
Unique Be sure to have a unique description for each unique page / bottom page.
150 characters Try keeping the length around / just under 150 characters, otherwise it may be cut in search results and not shown in full.
Keywords Name the current page important words, preferably as early as possible.
Relevant and Selling Try to formulate you relevant and additionally selling to increase people's willingness to click on your particular page in search results.