SEO Learning Centre

Offpage Optimisation

Offpage optimisation, or external optimisation, as it may also be called, refers to the strategic work done with external linking to one's site. This work includes obtaining high quality links with regard to link sources and anchor texts , to convey the highest possible relevance to keywords .

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Control your offpage optimisation

The higher the control you have on these external links, the better it is - on the one hand, you know where they come from, and you can easily adjust if there is a need to change, for example, if a new system would create new landing page addresses .

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