Local SEO 2020 – The Ultimate Guide

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What is local SEO about? The term is becoming increasingly popular with search optimisation and companies. In this post we thought about going into the depths and explaining how it all goes together. Here is the ultimate guide to Local SEO 2020.

Local SEO 2018 Guide

Local SEO 2020

What is so special  for Local SEO 2020?

In 2018 Google algorithm updates are encouraging local SEO. Google My business offering Keyword insights. This is very useful data to identify your business listing performance on Google maps. Do you know 80% people visit your Website or make a call though Google business listing if they search for location based keywords. Just like “SEO Expert Melbourne”.

Never ignore Local SEO 2018. Here is the complete guide to Local SEO 2020.

Basic – What is Search Engine Optimisation?

For those who are new to the subject,  search engine optimisation (SEO) is a collective name of different methods to make a web page appear on Google and other search engines.

Why work with local search engine optimisation

If you have a local business, you can use a slightly different strategy than if you work with a web shop that targets the entire country (or the whole world).

Common examples of local businesses are:

  • Cafe
  • Hairdresser
  • Restaurant
  • Dentist
  • Store
  • Kiosk
  • Bar
  • Craftsman
  • Etc.

If you do any of the things described above or if you are responsible for marketing as well as engaging in new customers, you must have a good strategy for search engine optimisation. For example, if you are looking for promoting your local business in Melbourne, you should work with local SEO 2020.

We have previously identified how important it is to find both their target audience and to work with relevant keywords where the customer is as close to a purchase as possible. In order to be effective in its search optimisation, we recommend filtering out people who search for information only. One step to filtering information seekers is to work with linked words in combination with their keywords. For example, ” help with SEO”, ” buy clothes  ” or ” hire an electrician”.

Local SEO is equally important. Why should you compete against competitors who are not your competitors? It sounded cool but we will try to explain more closely:

If you run a hairdressing salon in Melbourne CBD, there is no point for your company to compete with all hairdressers throughout Australia. Therefore, local search optimisation is incredibly important. Why spend more of your marketing budget than necessary?

Local SEO 2020

The first step we recommend is to do a short SEO analysis . These may include issues such as:

  • What geographical areas do your business want to see?
  • What benefits do your company have from your local competitors?

First Step – Google My Business

The first step we recommend that you fix is Google My Business . Google My Business is free of charge, works very well to optimise local searches. For those who have been in a while, maybe Google Places will remember. It worked in a similar way as Google My Business does today, but with a small upgrade.

Here are some things you can do in Google My Business:

  • Update company information from a place that includes Google+, Google Maps, and Google My Business.
  • Add photos that showcase your business the best way. The difference from Google Places is that you can upload more photos now than before.
  • Get notifications on recommendations of your company.

Second Step –  Titles and Meta Description

Not quite untouched, but metatags like  titles and meta-descriptions appear on the second stage. If you are looking for “hairdresser Melbourne”, then you will be more likely to click on the title or meta description if the keyword is included. When formulating meta descriptions and titles, we usually assume that it is a short ad. What are the benefits of your company? Are you in several local places? Particularly you are from the competitors?

Yoast SEO Local SEO

Recently, Google also changed the guidelines for how long titles and meta descriptions can be. The titles went from being max 50 characters to 60 characters. The meta descriptions went from 160 to 200 characters.

However, these are only guidelines and your texts may be shortened even if you adhere to the guidelines. If you use WordPress as a web publishing system, you can easily manage the titles and meta descriptions using various plugins. A well-known plugin that many people use is Yoast . See the image above for examples.

It may be helpful to constantly investigate if the titles and meta descriptions are shortened.

Third Step –  NAP

There is even a collective name for our third step and it is shortened to NAP. It stands for Name, Address and Telephone number.

What you need to review is to list the correct tasks and the same tasks on all different platforms. You should review all the sites your company lists and ensure that the data is consistent everywhere. Add an extra eye on Google+, Google My Business, Facebook, is webpage and directory pages.

If the same contact information is available on the site, the opportunities for your business to appear locally will increase. It can also be as sensitive as how you write your phone number. If you type your phone number with hyphens, you should use it everywhere. Consistent and methodical optimisation.

Fourth Step –  Recommendations

Getting other customers to go well for your business and your services that you deliver are positive since ancient times. For local search optimisation it is extra important. You should take a look at recommendations through Google My Business. Read more how Google decides your local ranking here.

In the text piece of exposure it is clear that Google is premiering companies that have positive recommendations before other companies.

Capture your local customers today. Most companies do not work with local search optimization today and it only makes it easier for you to succeed.

Fifth Step – Landing Pages

Another way you can work with local SEO 2020 is through landing pages that focus on local locations. For example, if you are a plumber who wants more traffic and ultimately more customers then you need to be visible on Google because almost all Googles for this kind of services today.

If you plan to create landing pages to attract visitors, it’s not always that effective to target broadly. In particular, you are looking for those who are near you so you do not have to go over half Sweden to get to the customer. Then a locally customised post can fit better.

For example, it can be designed as a regular informative page telling you what services you offer in Melbourne . The advantage of this is that people who are looking to buy local services often search for the service in combination with the resort.

In the case of plumbers, they might have searched for the phrase “cheap plumber Melbourne”. By rewriting your services / products from a local perspective, the likelihood that search engines will make you visible in the search field for relevant people increases.


We now hope that you have a better understanding of what local SEO means, and how you can go for syncing in local search phrases. Need help?

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