In this guide experts from our SEO Agency will tell you more about SEO testing and SEO analysis. You will learn what it is, why it is important and which I think are the best tools for SEO testing and SEO analysis in the market today.
What is SEO Testing and SEO Analysis?
An SEO test or SEO analysis is an evaluation of how your company performs in SEO. This means that you do a review of your site to see that it is well optimised for ranking high on search engines.
To do this review, you use various digital tools to perform an analysis from both a technical and content perspective. It is often about making sure you have optimised images and texts for search engines and that you scan to see how you and your competitors rank on the most important keywords for your business.
Why it is important to do an SEO analysis
The most important reason why you as an entrepreneur should work actively with SEO is to make sure that your company’s website takes the highest rankings on search engines like Google for the keywords that lead potential customers to you.
It also helps you to always be one step ahead of your biggest competitors. When doing an SEO analysis you can get answers to important questions such as:Are people searching for the keywords we think are important to our business?
Do we have competitors in the search results we are not aware of?
What to consider when choosing tools
When choosing tools for your SEO work, you should consider what purposes are most important to you and your business as well as how much budget you have available to spend on SEO. There are both free tools and tools that you pay for.
If you want to invest in your SEO, I definitely recommend one of the tools you have to pay for as these tools are often more structured in terms of compiling data.
In the end, they save you considerable time compared to the simpler free tools. In the paid tools, the data is also more reliable which helps you to make more accurate decisions for your business.
It’s always good to start from Google’s own tools. Google Keyword Planner is one of the simplest and most effective tools for finding new keywords for your site.
You can use this tool to see if you are really using all the keywords that your site should rank for or if there is room for optimisation with new strong keywords. Using Google Keyword Planner is completely free if you have a Google Ads account.
Buzzmo is a great tool for finding articles that are popular in various social networks. Above all, this tool gives you information about which headings within a topic work well in that they generate many clicks.
Use this tool to see how well your content is performing on social media compared to your competitors’. Maybe there is room for you to improve your content to have a greater impact on social media?
DeepCrawl is a really good tool to help you with your SEO analysis. The tool gives you a deep dive into all the information regarding any quality problems with your website which in turn can cause search engines not to like it.
Examples of problems that DeepCrawl can help you identify are if you have used too little text or have problems with your metadata. DeepCrawl costs $ 80 a month.
Link Miner is a free Chrome extension created by one of the SEO world legends Jon Cooper. I think it’s a good tool for quickly finding broken links. It is a simple, easy and useful tool for you to use for your SEO analysis.
Majestic is probably one of the most popular tools for evaluating links. By using Majestic you can do a quick analysis of how many links you have to your site, the quality of the links and how they ultimately help to improve the ranking of your entire website.
Another tool for searching for new keywords. Here you can also find good long-tail keywords. KWFinder gives you good and easy-to-understand statistics on search volume and trend. It’s that good tool to see if your site covers the keywords it should and possibly find new ones where needed. KWFinder costs $ 29 a month.
One tip is that you also use Ahref’s free tools to check your backlinks. In fact, I think this tool is really good even though it has its limitations compared to their more complex version which of course also costs.
You can check up to 100 links for free and your search is somewhat limited in which filters you can use.
But to do a quick check of your backlinks or if you have a tight budget for your SEO then I really recommend Backlink Checker.
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