Nelly SEO

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Nelly SEO

Published

September 30, 2016

01. The Challenge

Nelly The huge European Fashion brand growing globally with a multilingual website.

A major challenge is different competitors from different geography & languages. KPIs are Online Sales & organic rankings for high competitive keywords.

02. Solution

Identified:

Poor Ecommerce usability
High cart abandonment rate

Started form fixing the usability, Technical SEO issues.

Improved site Information Architecture
Technical SEO errors
Implemented structured data for products
Created size guide pages

Optimised on site, off site and social media presence.

03. Perfect Result

Traffic Increased by 400%
Page view increased by 600%
Bounce rate reduced.
Online sales doubled.

img.wp-smiley,img.emoji{display:inline !important;border:none !important;box-shadow:none !important;height:1em !important;width:1em !important;margin:0 .07em !important;vertical-align:-.1em !important;background:none !important;padding:0 !important}#rs-demo-id{}#site-logo a img{width:100px}#site-logo{padding-top:25px;padding-bottom:25px;padding-left:0;padding-right:0}#site-navigation a{font-family:Red Hat Display;font-size:16px;font-weight:700;line-height:1.875;text-transform:none}#site-navigation ul ul a{font-family:Red Hat Text;font-size:16px;font-weight:500;letter-spacing:normal;line-height:1.875;text-transform:none}.page-header{background-image:url("https://cdn-anigj.nitrocdn.com/ebEHYdZCidMWPqdsHHRNBBkzdXhXaXTq/assets/images/optimized/wp-content/themes/onum/images/d238c1fdafb86bfd2f34c89c62c16593.bg-page-header.jpg");height:300px}.page-header.nitro-lazy{background-image:none !important}body{font-family:Red Hat Text;font-size:18px;font-weight:400;letter-spacing:0px;line-height:1.875;text-transform:none;color:#606060}h1{font-family:Red Hat Display;font-size:42px;font-weight:900;line-height:1.2;text-transform:none;color:#1a1b1e}h2{font-family:Red Hat Display;font-size:36px;font-weight:500;letter-spacing:0px;line-height:1.2;text-transform:none;color:#1a1b1e}h3{font-family:Red Hat Display;font-size:30px;font-weight:500;font-style:italic;letter-spacing:0px;line-height:1.2;text-transform:none;color:#1a1b1e}h4{font-family:Red Hat Display;font-size:24px;font-weight:500;letter-spacing:0px;line-height:1.2;text-transform:none;color:#1a1b1e}h5{font-family:Red Hat Display;font-size:20px;font-weight:500;letter-spacing:0px;line-height:1.2;text-transform:none;color:#1a1b1e}h6{font-family:Red Hat Display;font-size:18px;font-weight:500;font-style:italic;letter-spacing:0px;line-height:1.2;color:#1a1b1e}

Nelly SEO

01. The Challenge

02. Solution

03. Perfect Result

Contacts

Services

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Nelly SEO

01. The Challenge

02. Solution

03. Perfect Result

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