This method works for all companies, whether you want to reach the end consumer (B2C) or business (B2B). The goal here is to target marketing to previous visitors. Here, too, a Facebook pixel installed on the site is needed to capture visitors.
When building a “funnel”, retargeting is an obvious part, when it comes to placing the right ad depending on where the visitor is in their buying cycle. In parallel with this, it is also extremely important that you work with different branding ads to appear as much as possible with their USPs when the visitor has already shown interest in you.
There are several different formats for the ads. We usually work with A / B testing these against each other. Usually, a carousel ad is created where the visitor can browse USPs, services, categories or products. At the same time, we create a larger static ad with the same message as well as an ad in a moving version – video ad or animated gif.