Do you have the right content?
Many companies build information from the inside out and do not think about the visitors to the site but structure their information according to how they are organized. An informative website gives you more visitors and strengthens your brand. Current content with quality means that more users visit the site, which strengthens business goals. Only 6% of all B2B marketers believe that their content marketing strategy is effective according to Content Marketing Insitute 2016 .
If you want many visitors to your site, you should investigate and assume search volumes . By researching the search volumes before writing content, your website becomes significantly more efficient and has the opportunity to meet the right and larger audience.
What requirements do you have as a customer on the content?
An important aspect is that you do not want to destroy your brand by creating bad information without a clear message. All information starts with the language and has a tonality that uses the same language as the target audience. Begin with the goal the company is working with and who will buy it? The basic requirements for the content are that the information should be informative and created for your target audience - but also that the texts can be spread easily and quickly. Some choose to create persona's ie figured characters to more easily write the content. Of course, the content must be grammatically correct and entertaining for readers. Finally, the text must be search engine optimized and custom for search engines.
What kind of material creates leads most efficiently?
Several companies spend a lot of time producing product presentations, which are rarely requested. According to a study by the CMO Council report, the most effective formats are to get qualified leads:
- White papers
- Analysis reports
SEO Expert Melbourne believe that companies need to be significantly better around what is called mid-funnel , which bridges the gap between top trades and sales itself. It includes more detailed information for potential customers such as:
- customer case
Editorial content and measurability
Content marketing uses modern methods to continuously improve content. There are different techniques and tactical methods to scale up content marketing and gain market share. Taking out different types of reports for search engine optimization, trends and content are natural building blocks and mean that content can be continually improved and renewed.
Writing editorial content gives rise to some difficult questions. From a consumer perspective, it is important that the information is relevant, accurate, not perceived as advertising without informative and genuine.
Rent, buy or build yourself?
Many companies choose an agency that can content marketing to increase its visibility.
The information gives customers an understanding of the service or product, which gives you business and increased sales. Reaching customers early in the buying process has become increasingly important, and marketing departments are increasingly working on putting their own businesses at the center when customers begin to look for information.
Investing in content marketing can be complicated and may require new work processes that often take a long time to implement. But at the same time there are simple methods to get results quickly. One such is to create a content plan or content plan where you have a publishing schedule for the content you need within its niche.
The information should use technology to make it easy to share content inside and outside the organization. Larger companies are usually not organized to create materials shared in social media.
Do you want to strengthen your existing website?
Do you have time to get along?
SEO Expert Melbourne help you structure your existing site, categorize and optimize content so that it ranks optimally. By analyzing Google Analytics, we get an idea of how well the site works, but in addition to Google Analytics, we have a set of SEO programs that we use. Together we put together those keywords that are important to you and make a content analysis and corrections where needed. You can also report on pages that have thin content and focus on these pages or on pages that lack metadata
Launch satellite sites and content marketing blogs that strengthen you in your niche!
SEO Expert Melbourne is a content marketing agency that works directly in your CMS or Webshop and writes content. We have experience withWordPress, Joomla, Episerver, Magento, OScommerce and Sitedirect . In our assignments we work at least half of the time at the company, which means we have more opportunities to write relevant content. We believe that information is often local in the company and that you need close contact to get the correct tonality in the texts, but also to get input about business benefit and what you sell at the company.
SEO Expert Melbourne is a creative content marketing agency in Melbourne
Want to boost your online marketing?
Our content Experts help companies increase revenue by delivering smarter content and marketing to users. Take advantage of digital specialists who specialize in content marketing. SEO Expert Melbourne is a content agency East of Melbourne that works with online marketing. We work with web agencies and on marketing departments outside our customers. Examples of work include content marketing, content analysis, writing editorial texts, white papers, rumors and blogs. Often the mission is to strengthen a company's digital presence.
We are a content agency that can help your content marketing strategy and Our SEO Experts have solutions that are flexible. We adapt if you want to rent native inventory, buy a new site, develop your existing site, or simply build a new site from the ground up with content.
The goal is to create cost-effective campaigns that reach your target audience.
Our method means paying for the best results.
- Do you need to write a content plan based on high volume keywords on Google? We identify different keywords and write a schedule based on what is requested in your niche.
- We can set up a site within a competitive niche to protect your brand when doing a search on Google search results
- Improve visibility on existing site
- Change your site without losing visitors?
"SEO Expert Melborune" have been working with online marketing for several years at different marketing departments. When we come up with suggestions on texts, we assume how keywords work and drive traffic (what is popularly called longtail).
Take advantage of our unique blog network
Native advertising is a form of online advertising. Today, we have 80's content marketing blogs and websites within several niches. The goal of these has been to give visitors a good and readable experience and we have long-term social involvement in these blogs.
We have built our websites for a long time - because we believe there will be new business opportunities in the long run. The strategy around our sites is to be information channels in the industries we work with and provide relevant and good information to readers. Because today we have several sites that rank on Google, it means shorter starting distance to get a customized niche site. It also means that smarter marketing can be used as retargeting to reach the target audience.
We want to create readable sites and long-term added value for readers. In addition to traditional consultancy, we continuously work on our own blog network we built for several years. Our ambition is to build sites within niches that interest us and create added value for readers by delivering qualitative services within certain selected niches.
We have identified 8 different focus areas and verticals: health and beauty, finance and finance, the insurance industry, fashion and clothing, IT, tourism, environment and technology and recycling.
The ambition of our websites: We have a long-term purpose with our websites and to create objective and objective information. The information on these sites has:
- Not misleading
- Inter Subjective