Google Ads FAQs
You can more or less track anything in Google Ads. If you are an e-commerce seller you can track many other things. track transactions and the value of your conversions. If you offer services, you can, for example, track completed forms or telephone calls.
Other service providers, Small, Medium & Large businesses can track their goals like:
- Contact form submissions
- Phone calls
- E book downloads
- Service signups
- Quote requests etc.,
CTR (Click To Rate), also called clickthrough rate, is the parameter that measures how interesting your ads are based on clicks and exposure. Let's say 100 people see your ads and 10 of them click on, then you get 10% in clickthrough rate.
A keyword analysis is a thorough analysis that is based on finding potential and relevant keywords that will bring you more customers. The analysis is done, among other things. by looking at what competitors are using for keywords as well as finding new keywords, and then studying how much traffic or keywords respectively to be able to assess how difficult it can be to compete on the desired keywords.