Instagram - a lifestyle channel
Instagram is one of the social channels that is still growing in users. More and more users are using the platform and the demographics are therefore wider now than they were a few years ago. It is no longer just young people using the channel. Advertising on Instagram, which is a lifestyle channel, is therefore excellent for branding purposes. Here you can raise your brand for a broad target group.
It is easy to build emotion with thoughtful material that is discreetly visible in the flow and thus register in the customers’ subconscious. There are more women than men using Instagram and almost everyone studying is Instagrammers. However, users are used to scrolling constantly, so it is more important now than ever to be aware of their target audience and bring this knowledge with them when choosing to create content and ads on Instagram.