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Search Engine Optimisation - BEST SEO Melbourne 

Search Engine Optimisation, SEO, or search optimisation - is there a difference?What can best keywords to optimise your website?

Do you want to be seen at the top of Google and get more Customers & Leads?

At SEO Melbourne we work with search engine optimisation SEO in Melbourne with transparency and real results. Since 2010, we have given over 200 companies to grow online and use the potential of digital marketing.

Organic Search

We optimise your web site really good that meets your needs by improving and maintaining your presence & Google Rankings on the web.

On-Page SEO

Make your content accessible to search engines. Our SEO Expert team in Melbourne stands ready to implement solutions that increase your rankings and improve your results.

Link Building

Link building is an important part of any successful SEO strategy. Let us build a link structure that supports the keywords listed in the search engine results.

Excellence in SEO and Search Marketing

Profitable keywords

Strategically selecting relevant keywords, the exposure and profitability are optimised.

Focus on conversions

We are not interested in the amount of traffic to the website without the number of sales and created leads.

Continuous Optimisation

Through effective measuring tools we can follow which pages, keywords, phrases etc. that deliver results.

Follow-up & Reporting

We send out monthly reports summarising rankings, traffic, conversions, keyword information and improvement areas.


Organic Traffic - Increase


Bounce Rate - Decrease


Average Visit Duration - Increase


Pages Per Session - Increase

What is SEO? How does SEO go? Keyword Analysis On Page SEO Link Strategy

What is SEO?

What is SEO?

SEO stands for Search Engine Optimisation . It's about working with search engine organic results, unlike ads or sponsored links. SEO is a very young industry but it is under rapid development. The search engine's quality demands are constantly increasing, and it constantly raises increased search engine optimiser requirements. In the past, Meta-keywords worked (something that does not play any role today), while nowadays one needs to take into account almost all aspects that a visitor can experience on the page. It's all about heading and synonyms for inlays and their relevance. SEO is not only optimising your website for Search Engines, It is about optimising best user experience and your Profit. 


Our Work at SEO Expert Melbourne

There is no standard solution that fits all when it comes to SEO work. To do it right and to get the results you're after, we must have a deeper understanding of your business and the goals you want to achieve. Only then can we make informed decisions about what to do and when. All for a successful SEO investment! For Best SEO services Melbourne you should pick us.

How does SEO go?

SEO is usually divided into three elements and these are Analysis, On Page and Link Strategy. The analysis section is about producing the most profitable search terms if available and counting on everything from the possible return of investment and competition to the relevance of the relevant visitors from the keyword.

On Page is about all the parts you change on your own website. There are things like the hierarchy of the site, navigation, the headlines of the pages and the quality of the text. Link strategy is the work that is being done to get links to it, links are crucial for how successful search engine optimisation succeeds.

Keyword Analysis

Search Volume

Keyword analysis goes on the way that you use a source that can show how many searches are done for a particular term or keyword. The best tool for this today is Google's own keyword tool. In order to arrive at good keywords, there are a number of factors that need to be felt. Search volume is the first and we get it from Google's tools.



The next step is to judge how well the keyword is for you. Here it becomes a little bit more complex than just looking up the numbers that you can do for the search volume. You must value the keywords based on what you provide. Generally speaking, the closer to the product or service the keyword lies, the better the conversion you can expect. If you sell Audi, Cars will certainly be a bigger keyword, but maybe come below the search phrase Buy Audi. It's quite easy to understand really, the person has searched for exactly what you provide while the person who searched for cars may be interested in everything possible car related, maybe he wants to find Ahlgren's cars, maybe information about how many cars are in Australia or almost anything.



After you pick up keywords that are of good relevance (where you can expect high conversion rates) that have enough search volume to be interesting, you need to assess the competition. If competition is too high, it will not be worth investing in those words. This can also be a bit complex but a very simple way can be to look at the citation in the current search result and see how high PageRank they have, how well-built they are and how many links they have.

On Page SEO

On Page SEO is the part that may seem the most difficult, but after a while, it usually goes on automatically. There are a lot of points to look at and there is always more to learn. If you look at On Page to remove mistakes then you have a pretty good picture. It's about ensuring that Google (and other search engines) manage to index the sites properly and understand what each individual page is about. There are more advanced On Page methods but we will not go into any of these here, it's better to start with the basics.

Factors you need to look at

There are a huge amount of factors that are recording and, initially, I would like to raise a warning's finger, do not try to cheat. It's easy for beginners to imagine fooling Google, but if you think it's easy, it's wrong and Google is very good at recognising cheating. With that said, we can take a closer look at what is important. If you want some support in your On Page, you will find a useful tool here. You should ensure that on the individual page you have the keyword in the following elements:

  1. title
  2. H1
  3. H2-H6
  4. Body text
  5. Emphasis
  6. In the picture's Alt texts
  7. In internal links to the page
  8. In the meta description (because it is often what is seen in the search result)
  9. In meta keywords (for Google's sake they are out of order)

Generally, there are a lot of things to keep in mind as well. If the points above are specific on a page, ie on a page for a specific page, the following is the general on a page for the entire site.

  1. Easy navigation, easy to find on all pages of the site
  2. Unique titles, headlines and texts on all pages
  3. Avoid too much Javascript and flash (especially in navigation)
  4. Have a clear structure (hierarchy) on its pages and directories
  5. Each page should have a unique and simple URL
  6. Avoid the same content appearing on multiple pages
  7. Do not have too many links on one page (100 as max)
  8. Do not have too deep hierarchy, have a few clicks to the actual content
  9. Have enough text on the pages
  10. Have enough pages
  11. Make sure you do not try to optimise a page for too many keywords, use several different

Then there are some points we need to address because it's common to start doing. These are stuff that can lead to punishment or filters of different kinds.

  1. Do not copy other people's texts
  2. Do not hide content that you show to search engines for visitors
  3. Avoid Meta Refresh

Link Strategy

Links are A and Z in search engine optimisation. This is the single most important factor for Google placing pages in search results. You want to get as good and many links as possible to point to your page. To begin with, we'll look at how Google values links, the following gives more value:

  • From a page that itself has very good links
  • From a page with related content
  • From one page in the same language
  • From a page that is not in the same cluster of pages
  • A link with the right anchor text (Google uses the link text as a landing page content measure).
  • A page with not too many outlets
  • A link in the text. The link's location is important and a link in the text is best while a link in the footer is worst.
  • A link with links that point to pages Google is highly trusted.
  • A link where the text closest to it is relevant to your content

It is, therefore, a question of getting links from as strong and relevant pages as possible in as natural a way as possible. To understand the link's strength, we should take a look at PageRank as mentioned earlier, it's no longer a measure as important as it once was but it gives a good understanding of how Google values pages.


General about building links

Building links to its side are among the most complicated in SEO. It takes a lot of time and a lot of work. There are some basic principles worth thinking about. The first is to have varied links. All links should not have the same link text, even if the link text is important for determining the position. All links may not come in once or just one type of site spread out in a natural way and beware of Quick Fixes.

Link Building

Working with link building is an important part of search engine optimisation. A website that many other pages link to will end up higher in search results than a page not linked to. But it is not always easy to get links, and there are companies that are attracted to buy the link to save time in their link building. It can get quick results but is not a good strategy in the long run, because it violates Google's guidelines. Google can then punish the current website. The high ranking will then be short-lived and it may be difficult to get Google to give the page a second chance. So this is about knowing what to do when you are doing link building, and not to take risky shortcuts.

Search Engine Analysis

With a search engine analysis examines how a website is built and looks over the structure and meta-information to find things that can make SEO work. Visual PageRank, Our SEO Consultants also do a situation analysis of the keywords that belong to its subject matter, its density and quality, and the website links and how they are structured. We can also perform the competitive analysis of competitors' keywords, to find out what words they use and how they are positioned in these words. Search engine analyses performed by Visual Rank is made up of several different parts, and is quite advanced.

Local SEO

Local SEO is about visibility in searches conducted close to the company, and it is important to be seen in these searches if you want to continue to grow as a company. Google takes therefore more and more attention to sites in their search results. Perhaps you have noticed that it often shows up a map next to the first results when you do a search?

Local SEO works differently. Either the search results based on your location when you search, whether you are looking through your computer or mobile phone, or you choose to narrow your search with the name of the city you want to have a result for. For example, due to a moisture damage you want to control and search for "moisture damage Melbourne", you will get a search result with companies in Melbourne that deals with taking care of moisture damage, but you will not get the business located in Gothenburg. Looking the other hand, only "moisture damage", you can get results from across the country, and you will certainly get a lot of results that has to do with individuals and not any specific company. To appear in local searches, it is important that a website is designed in a special way so that Google understands where the company is located.

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What is search engine optimisation about? 
It's about giving a website a good ranking in the search engines for different searches / search terms. Today, millions of webpages are online and new every minute is created. To convince them top search engines (Google, Yahoo and Bing) that you have the top site in a specific industry, you must search engine optimise professionally. Through this, you get a good / better ranking in the SERP (Search Engine Results Page).
Why do you need to search engine optimise a website? 

One can have an excellent website for their company as well as the best products / services in the area to their customers. But it's not enough if you want to be seen. You must convince and follow the search engine rules / guidelines to be found. Being ranked after the top 10 in a search result is not good, most people looking for it do not look there. They find what they are looking for on the first results page. So if you want to get to the front page, search engine optimisation is usually required to get there.

Can you guarantee a top ranking on the search engines? 

Yes, we can guarantee your web traffic & Agreed keyword rankings.

However, Our major focus is improving your online visibility and getting qualified traffic to your website. Focusing only on keywords is not the best SEO strategy as the searchers' activity is not constant. 

Local search results, what is it? 

Google recently made a major update in its search engine where they offer local search results , the service is called Google Places. This requires the user to be able to find services closer to where they live. If you have a company that sells at home then this is something for you! From as low as $10 / day we can list your site in the top 10 of search phrases related to your business. Contact us for a free quote!

Help with recovering a site from Google penguin and panda penalty? 

In Google's wars against spammers on the Internet and duplicated content, they create filters and other algorithms that will prevent this from appearing in search results. In our view, this is good, it allows users to build better websites. 

The sad thing is that, as a web developer, these algorithms can be affected without the intention of the individual. We can help your business to get rid of these filters on your site. And with this make your website regain the rankings that were before with the goal of getting a higher position in search results. Contact us for a free quote and get rid of Google penguin and panda for good!

Is search optimisation something secret? 

No, it's nothing secret. The biggest search engine Google goes out with how to optimize a website so that it reaches a good location. What determines how to rank a webpage is the textual material and the other pages that link to a webpage. What Google does not tell, however, is how their algorithms work, but through the tests we're constantly doing, we know how search engine optimisation works.

Which search engines do you focus mainly on?
We focus entirely on Google, which is the largest search engine in the world and Australia. It is used by most Aussies who want to find something on the Internet. If you follow Google's rules and guidelines, the results will usually be good in those other search engines as well. So if you get into a good location there, you do not have to pay anything extra, we invite it!
What is SEO?

SEO is a short feature of ensuring traffic from the organic search results on search engines. There are a variety of "tactics" that different SEO agencies are practicing to succeed. We have our tactics and it works well. But the conditions change constantly. Therefore, we must be on our toes and adapt our "tactics" to maintain a high level of delivery to our customers all the time. Our goal is different depending on customer, industry and starting position. But often it's about reaching a top 5 position on each search phrase. This then the top 5 websites in the search results get about 75% of the traffic.

How long does it takes to get results?

It is important to understand that SEO work must be seen as a long-term work. There are no easy, quick shortcuts to the top of Google. However, with regular work onpage (work on the customer's website) and offpage (work with links to the customer's website) we can often see clear improvements in about 2-6 months. The basic attitude, however, must be long-term and that in an increasingly competitive industry it is not unusual that it takes up to 12 months.

What is different between On page and Off page optimisation?

The "On Page" work is all that is done on the customer's website. Everything from unique titles, descriptions, headlines on the respective undersides of the website. Internal links from the homepage and the website's various subpages. To the charging times of the website and how responsive it is for mobile. And much more…

The "Off-Page" work is the work of ensuring a natural influx of relevant links with quality. These links are perceived as recommendations by Google's algorithm. Here it is of the utmost importance to work with an SEO agency that owns / has control over its link network. As a customer, you want to avoid companies that purchase links from other countries beyond their control.

How often does Google update Algorithm

Google's "way" to judge / rank websites depends on a series of algorithms that index / analyze all of the world's websites. Based on how these algorithms are structured, Google delivers a search result where the most relevant website (in Google's eyes) associated with the search is at the top. These algorithms change continuously to improve for the user. It is said that the algorithms are updated around 500-600ggr per year.