Published
November 22, 2019
Category
SEO
client
ADX Search
SEO for ADXSearch
01. The Challenge
ADX Search is an advertising platform. Integrates all major advertising networks under one roof. This is a B to B marketing company. They got very little visibility and sales.
Challenge
To avoid over-targeting existing visitors.
02. Solution
A dynamically innovative digital media suite that allows users to be retargeted based on the tour they saw last and spent the most time viewing. This was done by introducing a contextual campaign to increase reach by showing prospective audiences the current, and most popular tour. In addition to that, we applied daily and lifetime frequency caps specific to each user in order to prevent overexposure.
03. Perfect Result
We’ve achieved a Click Through Rate (CTR) of 11%, which generated a number of new sales. In the campaign’s inaugural month of activity, the Cost Per Action (CPA) was reduced by 20%, surpassing the client’s target. February 2013 saw post-click revenue – (generated by both dynamic retargeting and the prospecting campaign) – produce a Return on Investment (ROI) of 272%.
