Pay Per Click Management

Google Adwords Management

Adwords advertising provides an instant result and improve your traffic & sales from day 1.

PPC is an abbreviation of the word, Pay Per Click, and is a way to advertise online. Often it is free to advertise and you pay only when someone clicks on the ad. PPC advertising is a way to buy the visits to your website instead of trying to "earn" these visits organically. The ads appear in the top of a search engine's search results and marked with an advertising symbol. PPC is in other words an excellent complement to other Internet marketing.

What is Google AdWords?

AdWords is Google's own advertising tool. Here you can create ads that appear on both Google Search, Google Display Network, and YouTube. AdWords serves as an auction where advertisers bid on clicks. But the highest bid does not always win. Google combines the bid with a quality factor to create the best experience for the user.

Text ads on Google Search

What we may think of when talking about Google AdWords is to be better seen on Google as a search engine. The text ads in Google Search are therefore the ads you can see either at the top or bottom of Google search. You create ad based on keywords and bidding and optimisation work determines which ad is at the top of the search results.

With ads through AdWords, you can be seen on the first page of Google without having to invest for months, maybe even years, of search engine optimization and content creation efforts. It is also a way for smaller companies to compete with larger brands if they dominate the organic search results.

We at SEO Melbourne are experts in Adwords management. All our clients are happy with our PPC management services. If you want to kick start your business today, consult us.

Google Adwords management Melbourne

Display Advertising

With Google AdWords, you can also create image and text ads that appear on the Google Display Network. It is an ad network that contains over 2 million websites worldwide and several premium sites such as Aftonbladet, All Companies, Pricerunner and PC for All.

Google Shopping

Google Shopping is product ads that appear directly in Google Search. You upload your product flow, post bids and budget, and pay only when something clicks on your product ad.

Video Advertising on YouTube

Google also owns the world's largest TV channel, YouTube. This means that it is possible to use Google AdWords to create video ads that appear on YouTube. You choose who will see your ads based on age, gender, location, interests, etc. With over one billion users, there are great opportunities to be seen for your target audience.

 

What is Google AdWords?

AdWords is Google's own advertising tool. Here you can create ads that appear on both Google Search, Google Display Network, and YouTube. AdWords serves as an auction where advertisers bid on clicks. But the highest bid does not always win. Google combines the bid with a quality factor to create the best experience for the user.

Text ads on Google Search

What we may think of when talking about Google AdWords is to be better seen on Google as a search engine. The text ads in Google Search are therefore the ads you can see either at the top or bottom of Google search. You create ad based on keywords and bidding and optimisation work determines which ad is at the top of the search results.

With ads through AdWords, you can be seen on the first page of Google without having to invest for months, maybe even years, of search engine optimization and content creation efforts. It is also a way for smaller companies to compete with larger brands if they dominate the organic search results.

We at SEO Melbourne are experts in Adwords management. All our clients are happy with our PPC management services. If you want to kick start your business today, consult us.

 

We’ve got enough experience to create award winning campaigns on Google AdWords, Bing, Facebook, LinkedIn, Twitter and YouTube.

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Search Engine Marketing with AdWords

The most common thing about thinking about Google AdWords is search engine marketing (SEM) with text ads on the Google search results page. The ads appear at the top and bottom of the Google search results page and are labeled with the text "ad". Nowadays, there may be four ads at the top of the search results. Sometimes you can also see product listings from Google Shopping , which are also managed through Google AdWords.

Working with bidding, ad texts, and ad relevance in your AdWords account can affect your ads visibility. Then you can get higher up in Google's search network when your customers search for your products or services.

With Google Advertising you only pay for results! This payment model is called  PPC (Pay per Click) , which means that as an advertiser you only pay when someone clicks on your website via your ad, the visibility is free. It makes advertising on Google a great tool for building your brand.

 

The effects of AdWords

If you do not see it, you are not! Appearing on Google is an important part of marketing your business. The goal of advertising on Google is to be visible to the right audience at the right time. That's when you get more qualified traffic to your site. 

We will always help our customers to set up relevant targeting on conversion points using Google Analytics and Google Tag Manager. Then we can see that the traffic led to the site through advertising leads to the marketing goals we've set up together.

We are actively working with your advertising on Google and optimize your ads to get more conversions. That way, we will call your audience and increase your visibility to them. Your advertising with Google AdWords will then be significantly more priceless than traditional marketing in, for example, radio and television.