Search Engine Marketing with AdWords
The most common thing about thinking about Google AdWords is search engine marketing (SEM) with text ads on the Google search results page. The ads appear at the top and bottom of the Google search results page and are labeled with the text "ad". Nowadays, there may be four ads at the top of the search results. Sometimes you can also see product listings from Google Shopping , which are also managed through Google AdWords.
Working with bidding, ad texts, and ad relevance in your AdWords account can affect your ads visibility. Then you can get higher up in Google's search network when your customers search for your products or services.
With Google Advertising you only pay for results! This payment model is called PPC (Pay per Click) , which means that as an advertiser you only pay when someone clicks on your website via your ad, the visibility is free. It makes advertising on Google a great tool for building your brand.
The effects of AdWords
If you do not see it, you are not! Appearing on Google is an important part of marketing your business. The goal of advertising on Google is to be visible to the right audience at the right time. That's when you get more qualified traffic to your site.
We will always help our customers to set up relevant targeting on conversion points using Google Analytics and Google Tag Manager. Then we can see that the traffic led to the site through advertising leads to the marketing goals we've set up together.
We are actively working with your advertising on Google and optimize your ads to get more conversions. That way, we will call your audience and increase your visibility to them. Your advertising with Google AdWords will then be significantly more priceless than traditional marketing in, for example, radio and television.