In collaboration with - Marketing Manager, Content Writer, Web Designers, Web Developers and IT Technicians
1. Once a quarter, twice a year or only once a year based on need.
Get information about the company's goals in a larger context. An overall picture is given. Based on that, the SEO consultant looks from his side at which areas can be developed. Suggestions are given on where to develop SEO projects that match the goals of the company. Then it is decided together strategically what to start implementing.
2. Follow up the implementation of the SEO sub projects with the team The
SEO consultant produces keyword analysis for Content Writer who writes text for the subpages against the keywords you want to be seen on. Depending on what the website looks like, new landing pages are also created in collaboration with web developers and designers. You can also in combination with it run a campaign on social channels and direct traffic from blog, FB, Instagram, twitter etc. and link to strategic pages on the website within the subject. Here, they also collaborate with advantage in SEM campaigns.
3. Weekly / monthly, constantly iterating over and over again.
Scan of the page and identify errors that occur at regular intervals and in collaboration with IT technicians and web developers fix any problems. Review the url structure. Lists redirects on 404 pages. Follow up that the robots file and sitemap do not stop working. Make sure your site can be indexed by search engines. That important pages are not blocked. That the speed of page loads does not deteriorate. That the web server is properly configured against the SSL certificate (HTTPS). Review the internal link structure and adjust the flow to the most important pages.
In a completely new project, you start with this point in parallel with point 1.
Follow up the sub-projects against the selected words / phrases. Look at competitors, compare. Analyze search behavior. Expand keywords and phrases in the area of text content through additional keyword analysis. Collaborate with Content Writers and update so you build all new words and phrases into the texts on the website. Constantly compare titles and meta descriptions with competitors and modify if necessary. Clear duplicate content if it occurs.