If you’ve read our previous search engine optimisation (SEO) articles , you’re probably aware that search engines like Google make use of hundreds of factors before deciding your ranking among search results. One of the most important factors, however, is links to your site and in this article we were thinking about focusing on this – how to get links through a good linking strategy!
Importance of attracting links
Today, the Internet and, above all, Google, with its more than 55 million searches a day, become an increasingly important place to be seen. As it becomes an increasingly attractive place for companies to generate more traffic and customers, competition is also increasing.
However, despite a tough competition for top positions in Google combined with many new algorithm changes, there are a few that have been vital since launch. One of them is just that – links to your site. The other two are content and Google RankBrain , which a search engine strategist confirmed in 2016 .
Good and bad links …
… However, there are differences in links and links. Like most of this in life, there are links that are good and those that are less good. Yes, there are only those who are so bad that they can harm your SEO work instead.
In other words, there are two possible outcomes:
Either you are able to attract good links , which helps you to get better placements in the search engines, or you will attract bad links , which may instead have the opposite effect. Bad placements and punishments.
Evaluate the quality of a potential link
So, how can you know what is a good and bad link? When you talk about the quality of inboxes, you usually evaluate which PageRank, Page Authority or Trustflow the source has. That is, the website / webpage that points a link to your site.
All of these names come from different SEO tools , but actually describe the same thing – how strong a website is. The stronger a website, the more your placements will be affected in the search engines.
To find out how powerful a website or specific web page is, you can use a variety of tools like:
However, if you are using Google Chrome browser and looking for a good free option, I strongly recommend that you install the free Majestic Backlink Analyzer . Once installed, you can easily visit any site and check its power (Trustflow):
You need to get a linking strategy
As you notice, links are undoubtedly one of the most important factors when it comes to search engine optimization . However, it is not only one of the most vital factors to cut good rankings, but also one of the most difficult areas to master. To succeed, it is important to set up a clear plan – a so-called link strategy – and actively working to attract new links.
One good way to do this is to set up numerous tasks to try and get new inboxes. For example, you can schedule the activities as follows ( cred: SEJ ):
5 ways to attract links
Now that you have a better understanding of how important it is to get good links to your site, I thought I’d share with you 5 strategies you can use to attract these:
Write guest items
One of the oldest tactics for attracting links is to write guest articles on websites that are relevant to your area. Even though Google Header Matt Cutts has condemned guest articles as a way to build links, the fact remains that it is still one of the most effective strategies for attracting new links. If done right to say.
The key is to identify good publications that are related to your industry and that your potential customers are reading. Partly because it is easier to get the opportunity to write something, but also because it is better to get links from sites in the same or closely related industries.
Reverse guest items
It may sound a bit crazy, but another strategy that may be worth testing is to get someone skilled in the field to write on your site. But how will it help me get a link, maybe you’re thinking?
Many people who write a guest article somewhere like to show off this. Something that they link to the article in most places like social media and its website. Voila, you have now got one or more links without next to any work!
Carry out surveys
Another effective way of attracting links is to conduct some kind of investigation / case study within your area. Please take advantage of data and statistics that you then compile in a beautiful infographic. Either you can publish the results on your website yourself to try to get people and publications to link to your article, or you can pitch the idea directly to different publications to make them publish it.
Participate in panels, podcasts, etc.
Although guest articles are a very effective way of attracting links, there are many who begin to be less alert about being constantly asked about this. It may therefore be easier to attend an expert panel, podcast or other similar medium where you can hear your voice. Many times this feature also generates a link to your site.
Keep track of your brand
If anyone mentions your name, brand or website, they should also link to you. Something that unfortunately is not always the case. With Google Alerts , you can easily monitor your brand and keep track of who mentions it on the web. Each time you see someone name your name without leaving a link, you can easily contact them and ask if they can not add one, as the majority usually do.
We hope that you now have a better understanding of how important it is to create a solid linking strategy to succeed in your SEO work. If you would like help with this, you can take advantage of SEO Experts. Send an email to firstname.lastname@example.org
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