First of all, but, we need to find out what is actually meant by effective marketing.Depending on who you ask, you can get different answers to this question.
We would define effective marketing as efforts that help companies achieve their set goals in an effective way, which can be, for example, with the help of a small budget or within a narrow time frame. Or, a combination of both.
This will make your marketing more effective
Now that you have a better idea of
Set clear goals
First, it is important to set clear goals.Without clear goals, you grope in the dark at the same time as it is impossible to follow up and draw any conclusions about the efforts.Even before you start marketing, it is important to have clear goals!
Is it important for you to:
- Get more website visitors?
- Get more contact requests?
- Get more purchases on your e-commerce?
Or do you have any other goals that are important?
2. Find the best channels
Once the goals are in place, it’s time to start planning new marketing efforts.
To invest in the right things, we recommend that you first find the best channels.
To dig where you stand.Usually you already do things that work very well. Things that you can do more of with simple means.
Also read: 5 Quick tips for effective marketing.
But how do you know what works and what does not?
Here it is important to take a deep dive into the data that is available. One of the easiest and best ways to dive into data is through Google Analytics (GA). A tool that most companies have installed on their website.
Exactly which KPIs you should look for obviously depends on which goals you have set. One tip, yet, is to start by navigating to GA.Once there, you can navigate toAcquisitions> All Traffic> Source / Medium.
This way you get a good overview of how people find your site. You can also see how long they stay on your site if they have implemented the desired actions (assuming conversion tracking is set up) and much more.
Do you notice that the traffic that comes from Facebook meets your goals to a much greater extent than other channels? Then put more effort into this!
Do you notice that the organic traffic coming from Google meets your goals to a much greater extent than other channels? Then put more effort into this!
Yes, you understand stuff.Dig where you stand by finding the channels that have the highest conversion rate based on your goals.
3. Find the best type of content
As you can find the best marketing channels, you can also find the best type of content. Usually one can distinguish a common thread among the type of content that converts. Exactly how you do this, but, varies depending on which channel it is and what goals you have set.
If it is Facebook, you can navigate to your Facebook page and click onStatisticsfollowed posts. Here, for example, it can be helpful to look at which posts have the highest reach and interaction, if such is part of the goal.
For more information about how to choose the right marketing channels, Click here.
4. Do research among internal searches
Many websites have a search function, ie a small search box where users can search for content. If you have one, I recommend you navigate to Google Analytics followed by Behavior> Website Search> Search Terms .
Here you can see which keywords and terms people use when they do searches on your site. In other words, it reveals what your visitors really want to know more about, and what you should create marketing around.
5. Step to the work
Last but not least, it’s time to move on and start planning your upcoming marketing efforts, based on your insights. By doing this you increase the chances of success with effective marketing!