Checklist for new website

  • September 22, 2016
  • SEO
No Comments

There are a lot of things that can go wrong at the launch of the new website. Here I have summarized the main points and common mistakes that can occur.

Was commissioned by a company with a turnover of 70 million per year to clean up their visibility on Google after a failed launch. They lost about 50% of its traffic for two months because of a brand new lavish and highly appealing website. Avoids any time to think about how much revenue that was lost during this period. These are the important points in Digital Strategy.

The list is particularly relevant to you is:
  • Marketing Director
  • CEO & owner of smaller companies
  • Webmaster & Webmaster
  • Project Manager & Client
  • IT Manager



Content & Text

  • Is the content clearly structured?
  • All pages are available with maximum 3 clicks from the home page
  • Is all text free of spelling errors?
  • Headings and text are easy to read and relevant?
  • Does logo link to the home page?
  • All links work?
  • Contact form and other forms work?


Design & user

  • Personal details are super clear?
  • Speaking to the site your target audience?
  • Is the site trustworthy?
  • Do you have a favicon (icon next to the page title in the browser window)?
  • The page does not take more than 3 seconds to load?
  • The page looks good in both Chrome, Safari, Firefox and Internet Explorer?
  • The page looks good in mobile or tablet and mobile friendly?
  • Is there a 404 page?


Search Engine Optimization

  • Have all pages a unique page title?
  • Has each page a unique meta description?
  • All pages have titles with h1, h2 and h3?
  • Do urls not contain strange characters or numbers that are irrelevant?
  • Images have alt text (alt = “image description”)?
  • The page contains a dynamic sitemap that search engines can access?
  • Links that will not work at launch is 301 pointed?
  • Google Webmaster Tools is correctly set for the website?
  • The page does not block search engines with noindex, nofollow or


Social Media

  • Seen you in the social media where your target audience is?
  • Is it easy for visitors to share valuable content?
  • Do all social media buttons and links?
  • Are you prepared to answer any questions and comments?


Statistics & Analysis

  • Google Analytics or other stats / tracking is implemented?
  • Do you save the most important goals so you can evaluate the different channels?
  • Is the tracking code on all pages that you want to hurt?
  • If you have blocked your own IP addresses for more accurate data?


Security & Risk Management

  • Do you regularly backup site if something goes wrong?
  • You see if the site stops working before customers notice it?
  • Do you use secure username and password for your CMS logins?
  • Have you set up routines for updates by CMS such as WordPress, Joomla and Drupal?


other tips

  • Launch is not on a Friday at 16:00 if not all are available over the weekend
  • Is everyone prepared for the launch internally?
  • Have you thought to notify customers or not?


Good tools & services

  • Pingdom – Charging & uptime
  • Moz – SEO & On page analysis of the titles, headings and meta descriptions, etc.
  • iStockphoto – Image bank how much photos anywhere

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