Title attributes and titles create additional relevance
Title attribute offers the ability to write a description of links. The description appears when pointing to the link with the mouse pointer, thus offering increased user friendliness as you can describe a link and its target further for a visitor.
<A HREF="URL" TITLE="Previous text"> Link Text </a>
The usefulness of search engine optimisation
Title attributes can be used on links to create additional relevance to submit to the link landing page. Does the landing page have an important keyword? Name it in your title text on your link, for example, as I do with this link to the Paid Advertising page .