No, we know – there is no quick fix to improving the impact of marketing.But there are definitely some tricks that can make a big difference for most people.Here five shortcuts to more effective marketing that can give you fast results.
Let’s find what is effective marketing?
1. Search for a gold mine
Does your website have a search function? Then this is a goldmine to analyze.
Internal search , or site search , reveals what your visitors want to know more about. By getting this information you can plan your digital marketing.
Site search is a great function to identify keywords & Content for new pages. The site search words (Keywords) provide you a clear picture of the information you need to highlight.
Users searching for something means they can’t find it in navigation.
To start collecting search data on your site, enable Site Search in your Google Analytics account – here’s Google’s guide on how to do it. You can also contact us and get help to implement an internal search or get started and measure it.
2. Sponsor in social media
Do you want to sponsor your social media posts? Don’t do it right after publishing the post. Wait after posting the content on your social media.
The first hour you will still be able to ride at the pleasure of the news – the channel gives your post a push because it is so fresh. When that effect starts to subside, you can sponsor the post. In this way , you take advantage of the social media’s built-in algorithms and get the most possible reach right from the start.
Focus on lookalike audiences
If you run marketing on Facebook and have not tested lookalike audiences to target your ads yet – dare to try. Here are the results to reap!
Instead of manually targeting your ads, you can let Facebook find an audience that is like your existing users or followers . Facebook then identifies common characteristics of these and directs your ads to new users who are as like them as possible – a lookalike target group.
Here’s Facebook’s own guide on how to create a lookalike audience .
4. Fix the leaks on your website
We meet many companies that have good visitor traffic to their websites but a high bounce rate. ie that visitors leave the site early.
This is often a sign that the visitors did not find the site interesting enough. The visitors did not find what they were looking for. Hence they quit the site.
Few things are as cost-effective and valuable as doing a quick analysis of what the flow of visitors through the website looks like , to find out where it “leaks”.
By adding new content, CTAs (buttons and links) or changing the design, you can capture your visitors where they usually leave. Also can increase the likelihood that they will continue their journey through the site towards conversion.
Read more about customizing your site with conversion optimization here.
5. Identification and embarrassment – your secret weapon
No matter how good you are at reaching your target audience, your message must be compelling.
The concepts we have seen succeed best often have one thing in common: They are based on messages that the target group recognizes themselves in , preferably in a slightly embarrassing way.
Messages that drive with a typical feature of the target audience that your products or services cure (or support) tend to go viral and spread digitally. We simply love tagging like-minded people in posts that strike something that is close to our personality.
For example, do you market banking services – think about things your target audience is doing secretly that reveal how bad they are in personal finance and that show that they need you. Operate with home-made solutions, pride, prestige and social codes. Works almost always!
Summary: 5 quick tips for more effective marketing
- Analyse internal searches on your site
- Wait a while with the sponsorship
- Try lookalike audiences
- Look for leaks on your website
- Build campaigns based on the identification
Start measuring your marketing – get more leads per krona
Do you want to get better results from your website and your posts, campaigns, and ads? The first step to more leads is to start measuring what works and what doesn’t work – and then make concrete adjustments to improve it. That is exactly what we are the market leader in!
