A short guide on Video Marketing Strategy

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That one on one way or another should work with video marketing is probably the most experienced. But how do you do it? Here is a very brief introduction to get some inspiration.

There are many different ways to make a video. It has never been cheaper and easier to themselves put together a video. The main thing to consider when recording video’s lighting and that you have a good microphone.

Show “a day at work”
This can be used both for recruiting new employees to get potential customers to choose you and your company if they compare between different websites.

For a construction company, it is perfect to show how tenaciously the old men are working, how tidy the house is that they build and how nice all the people who work in them are! Short snippets put together for a few days (even more astonishing for several months), where the video will be a total of about 1½ minutes is ideal for a potential customer who wants to “see how the company is”. A garage can showcase what tools they use, how good to fix the car, etc.

The important thing is just that it appears that you have a good company and that you are open to show it outwardly.

video production

Post videos where you answer questions and rename the videos to the question.
Figure out what the 10 most common questions you get from your customers. A doctor may get questions such as:

* Do you have to eat omega3 supplements
* Why do I get back pain when I run?
* How can I know if I have allergies?

List the 10 most common questions and filming yourself when you respond to each of them for 1½-2 minutes. Rename the file to issue and upload it to Youtube or Vimeo for example. When someone searches for the video, either on site or video on Google, there is a possibility that your video will appear on the front page.

Remember not to do too much “advertising” but just answer factual questions and perhaps finish with eg your logo and your website. Also, make sure you leave a link to your website at the top of the description of the video. You can read more here about how to optimise a video for Youtube.

Add up how-to videos
Can you think of anything that could be of use for people? How to complete a specific form, how to select a particular material, how to self-adjusts his glasses?

Many people Googling or searching on Youtube for help in performing tasks.

A good old marketing adage to use when making videos is “Tell me what to tell them. Tell us what you tell them. Tell us what you have told them ”

That said, very briefly that I hope will inspire some ideas.

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