Checklist – Get the most out of your Search Engine Optimisation

  • July 28, 2016
  • SEO
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Bang for the buck, prioritise your search engine optimization

Many people who engage in search engine optimisation seems difficult to prioritise and start working at the right end. It pillars with details on forever while what really makes a difference completely forgotten. Of course, it may be difficult to see before what will give the best but it is not impossible at all.

In many ways, search engine optimisation is a perpetual work. There is always something going on with to continue to improve, there is always needed more and better text, it is always needed more quality links and it seems to never end on small improvements in technology. For some reason, it seems that if you do not constantly keep a watchful eye on the source code in the browser so the code will revert to non-custom search engine again. As a website, equilibrium is o-search engine optimised and is always striving back there.

There is an endless series of small changes you can make in search engine optimisation. In many cases, it seems, at least in my eyes, as fresher SEOs have a hard to prioritize. If you have your own web shop or if you are building up your own first sites to earn money, it is perhaps not surprising. Probably we have in the SEO industry guilt of it all. It is clear that it is difficult to prioritize when we constantly present new, exciting changes from Google. We present them often as if they were the most important in SEO too. I thought of such Mobilegeddon.An update we, as an industry, nagged and stormed about, it even got a fateful name. In the end, perhaps we would have chosen the name “Tummetott” instead it is about what it Biddeford (it is speculated that factor upgraded right now, however).

We will now not be content to point out that it is often the wrong priority, but should actually try to provide some input to prioritize in search engine optimisation. It is, of course, difficult to cover all possible situations, and I do not think we can have the ambition to create some sort of schedule for how search engine optimisation works. What I want to do is show the direction somewhat and the hope is that you can benefit from it when you then makes its own assessment.

Prioritise efforts at search engine optimisation

If we are to start with, let’s prioritize based on what provides the most power for the least cost so we can use something as simple as a pick-chartered . If you are not familiar with it so you can simply on plotting the data in a four-quadrant based on how difficult they are to implement and how much power they provide. On one shoulder, insert tasks based on how long they take to implement or how much they cost.

1. Google must be able to index the site

Google Page index

If Google for any reason is not able to index your site, it does nothing else mattered. This may be due to all sorts of no index taggs  to be built with some sort of AJAX solution that allows Google can not find pages. There are also different levels of indexing problems, maybe Google can find pages but not read the content, sometimes you are forced to see a fallback solution for Google and so on. For it to end up as the top priority, I think the case needs to be that Google is not able to read the text. A fallback of any kind is not optimal, but it’s good enough (for now, until we have taken care of the most pressing problems).

2. Titles and headlines

SEO Page Title

Titles and headlines of your pages on the site is a very small effort to review in relation to the effect. It’s the most important factors of a page when it comes to appearing in search results.Now you might think this is a tremendous time commitment, you’ve got hundreds of thousands of pages on the site. Yes, but you might be able to solve it with a regular expression? Or at least put it on par with having enough unique and well-written text on all of these.

3. Make the navigation

SEO Navigation

Many times, the navigation is not great for search engine optimisation and it is often a fairly simple operation to resolve once inside the structure. To determine how a navigation should look to work well for both search engines and visitors can be a little tricky, but once it is done usually implementation go quickly in almost any system. A basic thing to remember here is that you must be able to navigate to any page on the site. Another important factor for search engine optimisation is to not have too much links on each page, depth of navigation is better than hundreds of links that recur on every page on the site.

4. Content, the content must be good

seo content

When I say that you must have well written unique content on all pages on the site, I can guess that you back away. How the hell can he think this is a little effort? It is actually a relatively small effort, especially when you stand in relation to the effect it gives. And we need no such links.This, therefore, means that it is “cheaper” to write the content on their own site instead. Unique descriptive text to each product is not a small job but start with the best products then. To write a unique and good text for your top sellers are no great effort and you will most likely climb in the search results for that word. Then you do it with your top ten list. Also a little effort. See each product its own chapter, probably it is well worth writing a text to climb higher in the search results with your best sellers?

5. Find and clear away debris in the link profile

To build a good and strong link profile is something that can take years. Finding and clearing it littered most of it can be quite quick work, however, and it can be such a thing that makes you pop up. If you have very old in your link profile, may be reported to the site to link directories when it was popular, maybe you made a lot of changes but to be especially careful in the last decade. Clear it off in one way or another, at least the most daring. It need not be more than a few days of work, and it may very well be what makes the difference.

A simple one page

Now that we have gone through five points which are often the lowest hanging fruit, I would also like to send a really simple checklist that can be used on all pages on a site. On a large site, it may be worth doing automatically, if you have not programming expert so be aware that you can do with a few simple operations with the Screaming Frog and Excel.

To make life a little easier, we have a really simple checklist on the page we sent with many of our customers. Take it for what it is, it is an oversimplification that still manages to capture what is to be thought of for each individual page. Some things are worth noting in that, for example, we say that there must be fewer than 58 characters in the title, that’s not the way it is measured today by Google, but it’s a fixed width. Titles with much M and W will be cut off sooner than 58 characters. In most cases, it is good enough to stay within 58 characters, however (or 57, or 56 depending on how safe you want to be) and life becomes a little easier by this simple rule of thumb. Another thing is a certain number of words in the text. Do not think that it’s the number that’s important, we have just put a figure to give a yes or no on whether there is unique text on the page.

 

Yes Partly No
The page in Google’s cache: x Visible on Search: cache: url.com.au/page
Page content properly indexed: x The content visible in the search text cache
Page title unique: x The title is unique to that specific page, available nowhere else on the site.
Keywords in the Title: x The keyword we optimize for is included in the Title
Title over 58 characters: x Title is too large to be displayed in search results.
Keywords in the headline: x The largest and most important title of the page contains the keyword.
Main Title tagged H1: x H1 tag was used to create the main title.
Keywords in the body text: x The word is mentioned, in a natural manner, one or more times in the page body text.
Keyword or synonym in the sub-heading: x Sub-headings contains the keyword or words that can be clearly associated with the keyword (another plural form, for example).
This page has unique content: x In a search for pieces of content (sentences) found the current page and no one else in Google.
Search engine friendly path: x The path is clear and readable. sajten.com/sökvägen
Sufficient amount of text: x The page has more than 200 words unique text.
The page has the static text: x There is text on the page that is not associated with news, products or similar.
This page is available in the site’s navigation: x It’s easy to click from the site’s homepage to the current page.
Unique Meta Description: x Meta Description describes in a good way, what’s on the page.
Keywords in Meta Description: x The current keyword mentioned in the Meta Description.

 

As a conclusion and summary

Finally, I would leave you with a few words about it very big differences between different sites. The things I listed, however, such that very often gives positive effect. Sure, it may in special cases be that you earn more to speed up the site  or by uploading a sitemap to Google, but there are exceptions. Almost always, it is best to start at this end.

You probably have second thoughts about some of the points than I have, and I gratefully accept them, maybe you would like to write a guest post about it?

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