Ethical SEO – what is it?

  • August 24, 2018
  • SEO
No Comments

If you have ever searched for search engine optimisation (SEO) information , you have probably encountered the term ethical SEO. But what does it really mean to work with ethical SEO and what benefits can it bring? In this article, we will give you the answers!  

Different ways to work with SEO 

Whether you are looking for search engine optimisation or hiring an SEO company, there are different ways of working and strategies that you can use. One of these approaches is ethical SEO, which can also be termed “White Hat SEO”. Basically, this way of working is about respecting Google’s Webmaster Guidelines , which is primarily about:

  • Create pages and content intended for your visitors, not for the search engines.
  • Do not trick the visitors.
  • Avoid using ugly methods that aim to manipulate your search engine rankings.

The opposite of an ethical way of working is not completely untouched unethical, or as it is commonly referred to in the SEO world, “Black Hat”. In other words, it is about small-scale working practices and strategies whose main purpose is to manipulate your search engine rankings:

  • Automatically generated content.
  • Purchased links and link directories.
  • Cloaking, which is text for search robots but not for users.
  • Misleading redirects (redirects).
  • Hidden links.
  • Duplicate content.
  • Participate in different partner programs without adding added value.
  • Fill pages with irrelevant keywords.

Then you work with ethical SEO

So, how can you work with ethical SEO in the best way? The absolute best thing you can do to work ethically is to think about a user perspective. In other words, you should consider whether what you do helps the users and enhances their experience of your site. This way of thinking is something that becomes particularly evident when working with content and text production.

For example, if you work with a text and use unnaturally formulated sentences to bring a keyword as many times as possible, this is unethical. Instead, you should consider how to write a specific topic (your keyword) in a natural way and share answers to users’ questions. The golden rule is thus not to do anything that is ONLY for the purpose of positioning better in the search engines, without thinking about how you can improve the experience for your visitors. With this mindset you will get good results that increase your organic traffic (both in the short and long term).


We now hope that you have a better understanding of what is meant by ethical SEO, as well as how you relate to sticking to this way of working. If you need help to improve your search engine presence, you can take advantage of SEO Expert Melbourne! Contact us >> 

SEO Expert Melbourne sharing the knowledge, Updates, Tips, Techniques & useful information within SEO, PPC, Digital Marketing, Local SEO, Content marketing, Inbound Marketing & Digital marketing topics.

About us and this blog

We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.

Request a free quote

We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.

Free seo analysis Melbourne

Subscribe to our newsletter!

More from our blog

See all posts