It’s been 18 years since Google launched AdWords with the goal of making it easier for people to market their businesses online.Much has happened since then – when it comes to digital marketing and AdWords – but yesterday announced the biggest change so far!
The background to those updates
Much has happened since the eighteen years since AdWords was first launched. Especially in the past three years, since the mobile phone has become our most used device.Not only that the majority today use mobile devices to look for products to buy or restaurants to visit, our behavior has also changed.
The visitor behaviour changed a lot in recent days. Now people watching videos, reading article, Playing games & etc.,
The scattered focus has led companies and marketers today to have more opportunities than ever before reaching customers in a large number of channels and formats.
But, the great opportunities have also posed major challenges for those who want to appear online and stand out from the noise.Google announced yesterday some exciting news. It’s goal is helping marketers and businesses to reach their target audience!
Google AdWords renames Google Ads
No, you did not read the title wrong!Google AdWords will soon get a new name and costume – Google Ads.
“The new Google Ads brand represents the full range of advertising opportunities we offer today, on Google.com, and in our other features, partner sites and apps, to help marketers connect to billions of people who find answers to search, watch videos on YouTube, explore new places on Google Maps, discover apps on Google Play, surf content on the web, and more. “
The name change is not the only news, but it will also introduce a host of new features on the platform.So far, however, you have been frugal about information about these updates and instead refer to a forthcoming conference on July 10th.
Yet, they have announced a new feature that will be available on Google Ads, a new campaign format that will make it easier for smaller companies to advertise online.The format is calledSmart Campaignsand is based on machine learning that automates your advertising:
However, Google Ads is not the only new update that will happen, but it will also introduce two brand new platforms: Google Marketing Platform and Google Ad Manager.
Google Marketing Platform
The Google Marketing Platform is a merger between the current DoubleClick Digital Marketing and Google Analytics 360 Suite platforms. The aim of this merger is to enable stronger cooperation between marketing departments in larger organisations.
Google Ad Manager
For publishers who use DoubleClick to earn money on ads, a new platform named Google Ad Manager has now been launched . The new platform is a merger between the current DoubleClick for Publishers and DoubleClick Ad Exchange.
The new platforms – Google Ads, Google Marketing Platform and Google Ad Manager – will begin to be introduced in the next few months. We are also looking forward to the conference on July 10th, where you will be informed about the new updates!
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